My name is Annette Franck and this is my story

As a first-time mother of twins the two existing solutions for formula feeding made me desperate: formula powder or a so-called 'ready-mixed formula' which was poured into sterile bottles and heated.

We found our own solution, which saved us a lot of work and gave us the flexibility we needed, particularly at night, when away from home, with baby sitters, etc.

The method ensures correct temperature of the meal, correct mixing ratio and safe hygiene. Safe and easy for the baby and the parents.

However, we still had to prepare the concentrate, do all the cleaning and disinfection of bottles and we were depending on access to refrigerator. I have done extensive research on how this method can become a consumer product which parents and children will benefit from. A disposable plastic bottle saves parents from cleaning and disinfecting bottles. A sterile concentrate  can be stored at room temperature, just like the existing solution with the 'bric'. In this way you don't need access to refrigerator.

I call the concept 'Formula III', a 3rd generation solution of formula feeding.

However, when I introduce the concept to formula manufactures I am told that parents as well as professional care takers don't find it troublesome to prepare bottle meals in the old fashion ways ...??

That's why I need your opinion!

Are we really the only parents who:

Find the work and the waiting time stressful when our babies needed feeding?
Want to heat the bottle to the correct temperature fast and safely?
Want to obtain independence from kitchen facilities, micro wave ovens, etc.?
Need ensured and safe hygiene?
Need ensured and correct mixing ratio?
Do not have the energy to wash and sterilise bottles?
Find it tedious to pack so much stuff when leaving home?
Find it unsafe and tedious to carefully instruct baby sitters?
 






 



 


Welcome  |  Your opinion?How it worksThe Concept  |  The Story  |  © 2006